their spring 2010 campaign, shot by juergen teller, is like stepping into lunch at grandma's- meant to "highlight [their] reality and lifestyle" (for spring 2011, they packed up their extended family and flew to london to shoot at the "museum of everything"). both aesthetics are like being surrounded by the best pickings from the best consignment shops around the world. random treasures and memorabilia are the perfect backdrop to the missoni signature style of wild zigzags and loud patterns.
daughter of founders rosita and ottavio, angela, took over as creative director while her brothers, luca and vittorio oversee the business side of things. angela's daughter, margherita (pictured here with rosita), is the brand's ambassador and a personal fav of mine.
missoni represents the spirit of family and generations of good taste that, like a good bottle of red wine, keeps getting better with age.
